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SPONSORSHIP OPPORTUNITIES
The Go Platinum Entertainment Convention provides a creative marketing tool that companies with traditional and non-traditional marketing methods can value. Drive your consumer business. Enhance your image. Continue your brand marketing. And elevate your strategic innovations. Go Platinum provides you with new standards of excellence and helps you reinvent the way you currently target your market.
What is sponsorship?
Sponsorship is defined as a cash and/or in-kind fee paid to a property (typically a sports or entertainment event or organization) in return for access to the exploitable commercial and marketing potential with that said property or event.
Why should your company be a sponsor at the Go Platinum Convention?
Under $1 billion dollars was spent in North America in sponsorship fees in 1985, now compare that to $ 8.7 billion spent in the year 2000. That is more than 850% increase.
How is sponsorship more advantageous than that of advertising and promotion?
For the past 10 years sponsorship has been the fastest growing form of marketing. Sponsorship out paced the growth of measured media, sales promotion, and print media each year. For example, while advertising grew 6.8% in 1999-2000 over the previous year sales promotion grew 7.4%, while sponsorship grew a whopping 12%.
Look at it in terms of sales results. Compare the value of sponsorship-generated media coverage to the cost of equivalent advertising space or time.
For this sponsorship to be successful for your company you can't just look at the fact that your company will have on site sales rights, or a captive audience of over 30,000 people in your demographic audience at the venue the night of the event. Or the fact that the radio stations advertising in Virginia alone will reach over 800,000 listeners in the area. Television in the surrounding area will command a viewing audience of more than 3,000,000 people.
Successful sponsorship is not just the purchase of signage and advertising before and during the Go Platinum Convention. You must have a broader perspective and understanding that the real return must be commercialized weeks or months after the event, leveraged with an audience far broader than at the convention.
The 2nd Annual Go Platinum Convention will be huge. The Hampton Roads area will be in pandemonium.
Hype your business, service or new act through a Go Platinum Entertainment Sponsorship Package. This unique opportunity will allow you to do the following for your company:
Packages can include: